Master Event Investment Planning
Build the financial expertise that makes exceptional events possible. Our comprehensive program combines real-world case studies with practical tools you'll actually use in your career.
Start Your Journey
Evidence-Based Learning That Works
We don't teach theory in a vacuum. Everything we cover comes from analyzing what actually works in today's event industry. Our approach combines behavioral economics with practical financial modeling — because understanding how people make decisions about events is just as important as crunching the numbers.
Each module builds on real scenarios we've encountered working with venues, corporate clients, and event planners across Belgium and beyond. You'll work through the same challenges that professionals face every day.
Case Study Analysis
Dive deep into actual event budgets and investment decisions from successful and failed projects
Interactive Modeling
Build financial models using tools and techniques you'll use in your actual work environment
Peer Collaboration
Work alongside other professionals to solve complex investment challenges and share insights
Industry Mentorship
Get guidance from professionals who manage event budgets and investment portfolios daily
Learning That Adapts to Your Schedule
Whether you're transitioning careers or expanding your current expertise, our program meets you where you are. We've designed multiple pathways because we know everyone learns differently.
Evening Sessions
Perfect for working professionals. Three evenings per week, 7-9 PM, with weekend workshops for hands-on practice.
Weekend Intensive
Immersive weekend sessions over four months. Ideal if you prefer concentrated learning periods with peer interaction.
Flexible Hybrid
Combine self-paced online modules with monthly in-person workshops. Maximum flexibility with structured support.
Daan Vermeulen
Senior Financial Analyst with 12 years managing event portfolios for major Belgian corporations and international conferences.
Karel Janssens
Event Investment Consultant who's guided over 200 successful event launches, from startup conferences to enterprise trade shows.
Essential Knowledge Made Clear
Some concepts in event finance seem complicated until someone explains them properly. Here are a few insights our students find most valuable — the kind of practical knowledge that makes everything else click into place.
Our next program begins in October 2025, with applications opening in July. Want to know more about what we cover and how it applies to your goals?
Get Program DetailsThe 30% Buffer Rule
Most event budgets fail because they don't account for scope creep. We teach you how to build realistic buffers that protect your investment without padding unnecessarily.
ROI vs. Experience Value
Traditional ROI calculations miss the mark for events. Learn how to measure value that includes brand impact, relationship building, and long-term business development.
Seasonal Cash Flow Planning
Event revenue is rarely steady. We'll show you how to model cash flow patterns and plan investments that work with the industry's natural rhythms.
Vendor Relationship Economics
Your vendor relationships are financial assets. Understand how to evaluate partnerships beyond just price comparisons and build networks that improve your bottom line.